Geotargeting may not be of much use, unless there are certain areas where your target clientele lives or hangs out. But the fact that you’re an ecommerce store makes things a bit more difficult. This can be a great source of local marketing for brick-and-mortar companies. With Yelp, you’ll set geotargeting for your ads, so the ads show to people within a certain radius of your store. In fact, restaurants only make up about 20 percent of the businesses on the platform. However, Yelp Ads still have lots of value in other ways, even for non-restaurants. But most people looking for businesses on Yelp don’t navigate away from the review site at all. For the few people who make it to a company website from Yelp, the bounce rate tends to be low. One thing first: if you’re hoping to get a lot more site traffic, Yelp Ads aren’t the way to go. Still, you’ll want to know if the cost is worth it before you make the investment. To be fair to them, Yelp recently transitioned to a shorter, no-term contract model, making it easier for companies to give Yelp Ads a try with minimal commitment. Better to focus your efforts on channels that are growing (and not support an extortion ring!).īut I digress-those Arabica beans are too strong this morning-you asked if the ads are worth it for a non-restaurant business. So, do you really want to invest in a platform that is in decline? As a small ecommerce store owner you have limited time and resources. Usually, when you have to go the courts to gain business advantage, that is the beginning of the end!
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